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Siggi’s Icelandic Yogurt

by Jim on February 4th, 2010

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While perusing the Super Stop & Shop isles the other day, I came across a new product stocked in the dairy isle.  Siggi’s Icelandic Yogurt, or skyr (don’t ask me to pronounce it) sat there with just three product faces on the shelf – miniscule in comparison to the behemoth amount of facing space that Dannon rents out. Yet there they were, dressed in their clean and simple package design that screamed artisan, gourmet, hand-crafted and probably expensive. They must have known I have always been a sucker for good packaging design. And besides… Icelandic yogurt!?!? I just got used to Greek yogurt! It had my attention.

Upon reading the label I thought, “this is too goof to be true!” 16 grams of protein, zero grams of fat and a mere 10 grams of sugar!? Reading further I was again suprised to find out that it used agave nector for sweetening, but only when necessary. This was good for me since it has been my undersanding that agave nector is low on the glycemic index and therefore preferable to someone who is trying to monitor their blood sugar levels.

[NOTE: I have since discovered that my understanding about agave nector may be false, since there has been some talk of fraud in the agave nector “business”. Namely, it’s not much better than high fructose corn syrup, but that will be fodder for another post.]

blueberry_packageI had to try it… though it was decidedly more expensive. Each 6oz. container of skyr cost about $2.30, compared to the “10 for $4” price tag on the Yoplait Light sitting just beside it. I bought a blueberry and an orange & ginger.

orangeginger_packageThis stuff is thick, and so friggin’ good. It is not over-sweetened at all, in fact, the tangyness of the yogurt really comes through in both the flavors I tried, and the thickness helps to provide a feeling of fullness. The blueberry flavor was mild and not too sweet like other brands. This provided a natural blueberry flavor that wasn’t overwhelming. In contrast, the orange & ginger flavor was intense! It wasn’t sweet, but the ginger flavor was quite strong. I do suggest you try it, but it may not be for everyone.

So to me, this is pretty much a miracle product to have found. The problem is the cost. Why is it that good-for-you foods are always the most expensive? I get that it is “hand-crafted in small batches, with only the finest ingredients” but I wonder if that is simply the new marketing strategy for getting more money for a product. It seems all you have to do today is say it’s organic, artisan (“gourmet” is so yesterday), or hand-crafted, slap a recycled paper label on it that says you support the environment and charge a ridiculous amount of money because people WILL buy it!

And the thing is, I WILL buy it ‘cuz I’m a sucker, but in nowhere near the quantity that I would like to. Instead, I ultimately sidestep in the dairy isle a couple of feet over to the swath of Dannon and Yoplait selections and shovel an armful into my cart for $10 bucks… because THEY will last me a week or more of lunches! Dieting on a shoestring budget sucks.

Regardless, I highly recommend you trying Siggi’s Icelandic Stlye Skyr (Yogurt). It is delicious, and a better-for-you product than the chemically developed “yogurt’s” offered by the mainstream competitors.

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